Big Ideas, Real Impact.
Need more time to do what you do best?
Blueline Business Intelligence was built on a consulting-first model. Today, we work closely with manufacturers to provide partner specific product education, strategic guidance, and operational insight to DME and HME providers without tying that advice to purchasing requirements or sales quotas. This structure keeps our recommendations objective and focused on what actually works for your business.
As providers face tighter reimbursement, competitive bidding pressure, and rising operational complexity, advice alone often isn’t enough. That’s where our fractional services come in. When ownership teams need execution, not just direction, we step in to run the parts of the business that consistently get pushed aside: process documentation, systems cleanup, vendor strategy, inventory management, retail optimization, and technology integration.
For less than the cost on a few power chairs each month, businesses gain experienced operational leadership focused on protecting margins, saving time, and building a retail-ready organization designed to scale.
Fractional Advisory & Support
Our fractional advisory and support model focuses on three core areas that drive retail performance, operational clarity, and margin protection. Each area can be engaged independently or combined for deeper, integrated support. Less expensive than a full-time seat, significantly more value added.
Administration & Systems
How the business is organized, documented, and run day to day.
This umbrella comfortably includes:
SOPs, EAPs, and documentation
Process design and optimization
Role clarity and accountability
Internal workflows and escalation paths
“Putting vision on paper”
Purchasing, Margin & Supply Strategy
How cash is deployed and protected.
This naturally includes:
Procurement and vendor strategy
Pricing and margin frameworks
Inventory depth, turns, and SKU rationalization
Merchandising and signage
Purchasing cadence and demand planning
Execution & Growth
How strategy turns into action and results.
This covers:
Retail execution and sales process refinement
Staff enablement and training guidance
Retail rollout and private-pay execution
Cross-functional coordination
Ongoing prioritization and follow-through
Integrated advisory across two functional areas for growing DME businesses.
Includes:
• Bi-weekly working sessions
• Ongoing advisory access
• Cross-functional execution
• Clear monthly priorities
• Progress tracking and follow-up
Most popular option.
Comprehensive fractional support across operations, technology, and procurement.
Includes:
• Bi-weekly working sessions
• Priority advisory access
• Integrated execution support
• Clear monthly priorities
• Progress tracking and follow-up
Includes one optional on-site engagement per quarter.
PROJECT-BASED SERVICES
Project-based engagements are designed for focused initiatives with a defined scope, timeline, and outcome. These may include system rebuilds, retail launches, procurement resets, on-site training events, or multi-location strategic planning.
Pricing shown is intended as a guide- Final project cost is determined by scope, complexity, timeline, and any travel or on-site requirements. Every engagement is tailored to the client’s specific needs to ensure the work delivers measurable operational and financial impact.
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Evan Conlon
Founder
Born and raised in Alaska, Evan Conlon brings a grounded, disciplined approach shaped by teamwork, resilience, and accountability. A former hockey player and lifelong supporter of the sport, Evan carries that same mindset into his work — protect the line, do the work, and take care of the people who trust you.
Now based in Arizona, Evan is a DME industry consultant with hands-on experience leading one of the largest multi-location retail only DME operations, warehouse logistics, procurement, compliance, and sales strategy. He has worked inside some of the industry’s most complex environments, giving him a practical, operator-first perspective grounded in real-world execution.
Evan is known for bridging strategy and execution. His focus is helping DME businesses protect cash flow, modernize retail operations, improve margins, and build systems that scale without losing sight of the client experience. Through BlueLine Business Intelligence, he serves as both an independent consultant and a trusted advisor — stepping in as project lead or fractional leadership when businesses need experienced guidance without long-term overhead.